Daily Archives: February 27, 2023

Account Fixed the top menu when scrolling Another nice usability innovation for the mobile version is the fixed top menu. Now the user does not need to scroll the page to return back to the top – all the essentials are fixed at the top of the screen. Top Menu […]

Alexey Simonov, Marketing and e-commerce director at KotoPhoto. How to increase the loyalty of subscribers in the email channel by 1.5 times: the case of the KotoPhoto online hypermarket “For KotoPhoto, we have built a complex network of communications with customers, taking into account their interests and behavior on the […]

Tt takes more than one email to get most subscribers back, in which case a chain of multiple emails is created, or the main email is automatically triggered and resent to customers who didn’t open it last time. In a separate letter, “sleeping” KotoPhoto subscribers receive a survey about the […]

Most often, the first letter contains gratitude for the subscription, information about the assortment and benefits of the store, and a promotional code for the first order. The second letter tells about the advantages of delivery, the possibility of buying on credit, and other benefits. And those who have already […]

The average check of visitors interacting with recommendations is 15% higher than the average for the site. Project comments How a personal approach generates more than 12% of orders: the case of the Elyt online boutique “Product recommendations on different pages of our site save customers time and allow them […]

At the same time, it is important to take into account many features of the business: from the scope of the company to the number of SKUs in its catalog. Data Warehouse, one of the modules of our platform, allows you to collect customer data from different sources, organize and […]

Their opinion in the email channel. In this way, you will not only demonstrate how much you appreciate them, but also understand which processes need to be optimized. An email survey, like a litmus test, will show in which direction to build an anti-crisis strategy. Here is an example of […]

Cause your clients to naturally leave. For example, baby stores lose their customers when a child grows up. With a motivated churn, the client consciously makes a choice not in your favor. Perhaps he found alternative offers on the market or was dissatisfied with the service or the quality of […]

Today it is very important to be honest with your customers, including within the framework of advertising campaigns: talk only about the real advantages of the product / service and your online store, do not embellish the facts, and most importantly, try to really become better for customers. For example, […]

Content Why you need to care about those who already buy from you Saving Marketing Resources Increasing LTV Increasing customer loyalty 5 customer retention methods Watch out for churn signals Find an approach to each customer segment Reward your profitable VIP clients Personalize your next steps Keep all your promises […]