Current results To test the hypothesis Retail Rocket specialists conducted a study using A/B testing mechanics. All visitors were randomly divided into segments The first segment was sent a standard email campaign; The second is an email newsletter with the addition of information about the loyalty card. Standard version of the letter Version of the letter with the addition of information about the loyalty card Loyalty cards in email newsletters WESTLAND case study and . revenue growth Loyalty cards in email newsletters WESTLAND case study and . revenue growth results As a result of testing the following results were obtained TOR CTR Conversion Revenue Average bill RPE.
May intro An excessive love
No loyalty cards With loyalty cards Adding information about the loyalty card to the email newsletter allowed us to increase the following indicators Click Rate by Conversion to orders by. Average check by . Revenue by RPE growth was . According to the test results placing information Job Function Email List about the loyalty card in the letter allowed the WESTLAND online store to increase conversion rates up to the average check and revenue per sent letter RPE by Comment by WESTLAND Loyalty cards in email newsletters WESTLAND case study and . revenue growth We are a large Omni channel retailer and strive to build an effective system of personalized communication between the online store and customers.
Trans theoretical Behavior Change
We want our loyalty program to be as convenient as possible for our customers so together with Retail Rocket we decided to use information about customer discounts in email newsletters. This move significantly increased the effectiveness of emails and allowed us to increase our mailing revenue by more than .What do shopping and smoking cessation Mailing Data Pro have in common or how can an online store influence each stage of a purchase decision of shopping is often compared to an addiction. Psychologists say that the stages that the buyer goes through in the process of choosing and making a purchase are similar to the stages of quitting a heavy smoker from his negative habit. Content Model Online Shopping or Addiction tips on how to encourage the buyer to make a purchase at each stage of behavior change Stage . Prethinking Stage . Thinking Stage . Preparation StageAction Stage Maintenance Stage.