Constant learning is the best tool to improve oneself, become a good leader, improve as a person and keep a young mind throughout life. In this way, your marketing team will be able to meet the goals set, that the KPIs are positive, that the professionals who work with you are motivated to see that they are going on the right path and that the experience and results of the client are the best. These are the 10 books that I recommend reading to any CMO to lead in marketing successfully. 1# Uncommon Service, by Frances Frei and Anne Morriss This book teaches you how to win, understanding that the customer must be at the core of the company.

Exponential Organizations

Because? Many organizations today continue to Bulk SMS UK treat the way to provide a service as a lower priority within. In Uncommon Service , Anne Morriss and Frances Frei show how, within a volatile economy where many rules have become outdated, service must become a competitive weapon, not a damage control role. Questions like this should be essential: How do our clients define “excellence” in an offer? Kindness? Flexible options? Price? How to empower the team professionals to achieve that excellence? Are new technologies essential in this process? This practical and attractive book will help you, with a fresh approach, to increase your productivity, profitability and competitive advantage.

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The New Rules of Marketing

Exponential Organizations, Salim Ismail In business, performance Mailing Data Pro is key. For this reason, 3 great business ideologues have captured in this book the 10 keys to the phenomenon of Exponential Organizations . They are Salim Ismail, Yuri van Geest and Mike Malone. This new type of companies, ExOs or exponential organizations, can accelerate their growth through the use of technology. They leverage community assets, big data, algorithms.

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