Effective similar products above and related products below the block with similar products . This option for the location of recommendation blocks allowed the Zarina.ru online store to increase the conversion of target visitors by . with a statistical significance of. which with a slight decrease in the average check by . leads to a projected increase in revenue by Cart Page Case. Testing recommendations in the shopping cart The shopping cart is the final stage of the customer journey. The main task of the retailer at this stage is to make the process of making a purchase as convenient as possible for the user for this the cart page should be as simple and functional as possible.
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The maximum program is to offer the user interesting additional products from the category of the product being viewed and other categories related products and accessories. As a result the buyer will be able to see and purchase relevant products to replenish his China Mobile Number List wardrobe and the retailer will be able to increase revenue. In order to understand which of the product recommendation blocks is the most effective on the cart page a study was made of various recommendation algorithms using A/B testing mechanics. All visitors to the website were randomly divided into three segments each of which saw its own version of the basket.
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Related products were shown to the first segment. Zarina Case Over revenue growth driven by personal referrals . The second segment was shown related products from categories other than the category of the product being viewed. Zarina Case Over revenue growth driven by personal referrals . The third segment was the control group to which Mailing Data Pro the recommendations were not shown . results As a result of testing the following results were obtained Segment Conversion Growth Change in average ticket Estimated increase in revenue Related products . Related products from categories other than the category of the product being viewed.