If this isn’t something you can break down, then you might need to calculate your total cost as a different grouping. Getting back to our example of Susie and her bakery. The Facebook ad that earned her all the new business cost her a total of $250. 3. Apply the […]
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Ultimately, that means a positive ROI is one of the biggest factors in determining whether your efforts were successful. After you know this information, you can then use it to create a similar campaign or make changes to optimize it better for your overall target market. How to Calculate Return […]
When it comes to using digital marketing to grow your business, it is important to keep track of certain metrics. After all, if you know how well a campaign is performing, you can either scale it up or make further optimization changes. One of the simplest and most crucial elements […]
Check out what WIPO’s Donna Hill, said about her experience collaborating with Rock Content: “Rock Content obviously rocks ! The team we with to create. the first in a series of the World. Intellectual Property. Organization (WIPO) initiative on creating interactive .digital stories for a worldwide audience. was exceptional. The […]
It is also important to recognize that Google places a high emphasis on YouTube content in search engine results. Not a far stretch, considering the search engine giant owns the major video content platform. By ensuring your videos are optimized with proper keywords, titles, and descriptions, you can help them […]
The usual in-person meetings and brainstorming sessions for big projects were increasingly being by conference calls – save for the few of us who have already been living in this remote work paradigm. As a global company with teams in 17 countries, we have been making complex content projects […]
More value is given to the interactions that occur closer to the conversion. Therefore, the initial interaction receives the least amount of credit, whereas the final interaction will receive the most value. This can be a beneficial attribution model if your business relies heavily on building relationships. This model does […]
This is true even if the customer came across your website on Instagram and then a week later on an advertisement before later that day visiting your website directly. Instagram, or whatever the first point of contact is, gets all of the credit. This model is simple and straightforward, which […]
MailChimp’s digital marketing strategy begins with its website’s homepage. Here they focus on the pain points of customers and provide solutions in the form of text that jumps out with authority. For example, you may see a phrase such as “Turn emails into revenue,” “Get down to business and grow […]
The second stage, consideration, is when the prospect identifies what will meet the of the business or provide a viable solution, and is in the process of considering the companies that have what they want. Your business will to stand out from the competition at this stage. You can accomplish […]
