Personalizing them for each customer segment . Case “Rumik”. We segment the client audience and make relevant offers Customers who make purchases in one category may not be interested in goods from other sections of the online store at all, so they can be segmented into categories and offer relevant product selections, as Rumikom does : Segmentation by category Customer Intelligence and retention matrix: how to analyze Churn rate and build systematic work with the client base One way to understand what’s happening with your customer base over time is to use the Customer Intelligence system . We have developed this module of our platform to automatically identify customer segments and track them over time.
It allows businesses to get an answer to the question of what is happening with the customer base as a whole and with each segment separately, including tracking Egypt Mobile Number the Churn rate. Based on a smart mathematical model, a retention matrix is ??built for each store. With its help, the retailer can see how customers are moving between segments, which segments are growing and which require attention. By analyzing data on the movement of customers from one segment to another, you can understand what to look for.
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Retention matrix And the general dashboard allows you to track key indicators and gives an answer to the question of what happened to my client base over a certain period: How many customers have become more or less loyal; How much is lost; How many are Mailing Data Pro reactivated. Client base status Using the Customer Intelligence system, you can systematically monitor the outflow of customers in each segment and in general for the company. Conclusion Customer churn is an important indicator that is directly related to business profitability. Each entrepreneur must deeply analyze the current situation, understand the problems of his company that lead to the outflow of customers, and solve them in a timely manner.