ON the site How to generate 10% additional revenue through recommendations on the site and 13% through trigger mailings: LG case We use trigger communication to increase sales and increase the frequency of repeat purchases Trigger communication is one of the most effective marketing tools that allows you to return customers to the site again and again, facilitating the completion of their actions up to the purchase and motivating them to make the next orders in the online store. Trigger campaigns are set up once, and then they work in a fully automated mode, without the help of marketers and other company specialists. Each online and even offline client action, as well as the lack of actions, are “signals” for sending trigger emails.
Own communication strategy for them
At the same time, the Retail Rocket system selects a priority scenario that is most likely to encourage the recipient to return to the site and make a purchase. At the same time, the optimal time for sending a letter and the most effective channel for delivering a message to a specific Poland Mobile Number List client are calculated. The LG online store has launched trigger scenarios that accompany the buyer not only during the shopping process (Abandoned Cart, Abandoned Search, etc.), but also after placing an order – for example, a mailing list with a request to leave a review about the purchase.
Further motivate the client to go to the
IN addition, the reactivation of “sleeping” subscribers is used – people who have not opened letters for a long time and did not go to the site. At the moment, 10 trigger scenarios have been launched, some of which are enhanced by follow-ups. This is how the trigger card Mailing Data Pro looks like in the LG online store: How to generate 10% additional revenue through recommendations on the site and 13% through trigger mailings: LG case Depending on the behavior, the client receives the following mailings: We do not let you forget about the goods in the basket If the customer.
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