OF equipment and electronics, so it is important to provide customers with convenient navigation on the site, to make their shopping truly comfortable and enjoyable. In addition to individual offers on the site, we would like to support communication with customers in other channels, and trigger emails can be the most effective solution. This will allow us to increase key business indicators and customer loyalty,” Dmitry Atlyakov, LG Online Store Project Manager. How to generate 10% additional revenue through recommendations on the site and 13% through trigger mailings: LG case “Smart online merchandising helps customers navigate LG’s online store, which offers a wide range of appliances and electronics.

Systematic work to reduce the outflow

Trigger communications provide communication between the company and the buyer in the email channel. Thus, we have formed and implemented a comprehensive personalization strategy designed to individualize each product offer. Clients receive only valuable relevant Qatar Mobile Number List recommendations, as well as messages in response to actions and interests, and the company “gathers the fruits” in the form of an increase in conversion to orders, revenue and average check,” Alexey, Retail Rocket manager.How to understand why customers leave and reduce their churn using a system analysis of customer data: Pet shop.

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INvestigate the causes and develop effective

Ru case 08 Jul 2021 cases-petshop Customer churn is a sore subject for many companies. One way or another, customers leave, but every business is able to take control of the Churn Rate and systematically work to reduce it. Vyacheslav Imambaev, Marketing Mailing Data Pro Director of Retail Rocket, talks about how to organize a study of customer churn, evaluate the results and make this work systematic, in a case study with Petshop.ru, an online store for pet products, and the Clientomania agency. Brief summary Petshop.ru is a hypermarket of goods for animals. More than 14 years on the market. The assortment includes more than 20,000 SKUs. Today, there are 206 retail outlets in 34 Russian cities.

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