ONE way to get it is through placement on retail platforms, which helps brands make their products stand out on virtual shelves. As a rule, banners or “highlighting” the necessary products in categories are used for these purposes. This solution has pitfalls: products are shown to the entire audience of the site, and not just to those who are interested in them, and in most cases, you can find out about the effectiveness of the campaign only after it is completed, i.e. it is impossible to make decisions based on real-time data. How can native placement and precise targeting help brands promote their products to only the right audience? How to combine the interests of the site, brand and end customer? We talk about the process and results in the case of Danone and SberMarket.

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About Danone brand Danone is one of the world leaders in the production of dairy products. Production in Russia has been operating for more than 20 years, including one of the largest plants of the company in the world. On the Russian market, Danone products are produced under such Paraguay Mobile Number List trademarks as Danone, Activia, Actimel, Prostokvashino, Bio Balance, Aktual, Rastishka, Tyoma, Danissimo, etc. Tasks Danone With the growing popularity of marketplaces and delivery services in e-commerce, the main task of the Danone brand has become the active promotion of products on these sites, which will not only increase sales, but also increase brand loyalty.

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About SberMarket SberMarket is an online service for delivering groceries and essential goods from stores. Delivery to more than 150 cities of Russia Service Mailing Data Pro couriers deliver more than 1 million orders monthly More than 10,000 companies choose the delivery of products and goods for the office SberMarket cooperates with over 60 retailers, including Metro, Auchan, Magnit, Lenta and others. Tasks of SberMarket Provide manufacturers with access to an audience interested in buying their products.

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