Repackaging the content of an eBook, blog post, or social media campaign. If you are able to invest in an online course platform webinars can provide the building blocks for a serialized training program. All of these are excellent forms of passive income. How To Integrate Webinars Into Your Content Marketing Strategy By now you’re sure to believe in the effectiveness of webinars. Now you’ll want to know how to implement them into your own content marketing strategy. One thing about webinars is that they work best as the centerpiece of a marketing campaign. You should think of other types of content marketing email blogging and social media as supporting your webinars and not the other way around. Another key tip is to choose your platform wisely and check the specs.

Also make sure the content fits the needs of the audience

You wouldn’t choose a business calling system without checking if it can transfer calls so don’t make the same mistake here. If your webinars require database specific presentation tool interactions or funnel analysis, look for software that makes it easy. Also webinars are highly customizable. There is no single way to organize them. But here are some best practice tips for each stage of the process. Designing Webinars If you’ve ever designed content for an in-person webinar then it’s pretty much the same. The great thing about webinars is their flexibility.

For many marketers it might be teaching grandma


A webinar can take any format that suits your brand. To give you an idea a presentation based webinar should last approximately 10 minutes. Fundamental Mailing Datapro diagrams may follow an introduction and history of a discipline with personal stories related to the topic to provide context and establish authority. A list of problems and solutions related to your topic. Present any offers or sales Q&As that come with your webinars. It is worth noting that the greatest strength of webinars is their interactivity and engagement. So engage your audience and encourage them to ask lots of questions.

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