Expanding the sales funnel and increasing brand awareness.How to generate 10% additional revenue through recommendations on the site and 13% through trigger mailings: LG case 11 Aug 2021 LG intro Unlike multi-brand online stores, the most loyal customers usually come to the manufacturer’s website, because they initially prefer to choose products from the catalog of a particular brand. But that doesn’t mean they’re willing to forgive a bad shopping experience. How to ensure a positive shopping experience through a comprehensive strategy of personalization in different channels, taking into account the features of the official online store of the brand – we will tell in a new case with the online hypermarket of LG appliances and electronics.
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Figures and facts LG is one of the world’s largest manufacturers of electronics and home appliances. 120 representative offices of the company are open in 95 countries of the world. Own delivery is available throughout Russia and the CIS countries. The online store is visited by more than 300 thousand people Cayman Islands Mobile Number List every month. LG’s philosophy revolves around people: the company strives to understand customers and offer the best solutions through innovation. The main task: Provide each customer with a personal approach in the online store and effective trigger communication that will increase the number of repeat sales and customer loyalty to the company.
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Solution: Development of a comprehensive strategy for personalizing product offers in an online store and launching an automated email campaign, as well as increasing the effectiveness of trigger scenarios USB Directory using Growth Hacking’a technology. results How to generate 10% additional revenue through recommendations on the site and 13% through trigger mailings: LG case Goals and objectives of LG The main goal of the brand is to offer each customer the most interesting offer that meets all his requirements. Provide a personal shopping experience on the site.
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