The subject line is the first thing your recipients will see, so it’s important to make a good impression. Unfortunately, many people make common mistakes when writing email subject lines. Here are 10 of the most common mistakes, and how to avoid them: 1. Writing a generic subject line. A generic subject line is one that doesn’t tell the recipient anything about the email’s content. For example, “Newsletter” or “New Arrivals” are both generic subject lines. These subject lines are unlikely to get your recipients to open your email. Instead, try to write a subject line that is specific and informative. For example, “10 New Arrivals You Won’t Want to Miss” or “Our Summer Newsletter: What You Need to Know.” 2. Using all caps. Using all caps in your subject line is considered shouting, and it’s likely to annoy your recipients.
Instead use regular capitalization
Using too many exclamation points. Exclamation points can be used to add emphasis, but using too many of them can make your subject line look spammy. 4. Including irrelevant information in the subject line. The subject line should be relevant to the email’s content. For example, if your email is about a new product launch, don’t include the product’s price in the Remove Background Image subject line. 5. Using spammy words. There are certain words that are often associated with spam, such as “free,” “win,” and “limited time.” If you use these words in your subject line, your email is more likely to be marked as spam. 6. Making the subject line too long. Most email clients only display the first 50-60 characters of a subject line, so if your subject line is too long, it will be cut off. This can make it difficult for recipients to understand what your email is about.
Not using preheader text
Preheader text is the text that appears below the subject line in some email clients. It’s a great way to add more information about your email’s content, and it can help to increase your open rate. 8. Not testing your subject lines. It’s important to test your subject lines to see what works best for your audience. You can use a tool like A/B testing to send Mailing Data Pro different subject lines to different segments of your audience and see which one gets the best results. 9. Not optimizing for mobile. More and more people are reading emails on mobile devices, so it’s important to optimize your subject lines for mobile. This means keeping your subject lines short and to the point, and using clear and concise language. 10. Forgetting to proofread your subject lines. Before you send your email, be sure to proofread your subject line for any errors. A typo in your subject line can make your email look unprofessional and can decrease your open rate.