Sleeping subscribers, our marketers have developed a reactivation script that is received by customers who have not opened mailing lists from the store for a long time. The script has two main goals: to return subscribers who are in the loss zone to communication with the online store, and to determine the “dead” part of the base that is no longer interested in mailing in order to form their own communication strategy for them). To further motivate the client to go to the site immediately from the email, it contains a personalized selection of products based on the buyer’s preferences. How to generate 10% additional revenue through recommendations on the site and 13% through trigger mailings: LG case We invite you to leave a review about the product and increase customer loyalty It is always pleasant for customers to feel.
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Their importance for an online store, so it is important to involve them in communication and provide an opportunity to share their opinion within the framework of email communication. A post-order email is a good way to get customer feedback and ask them to rate the purchase. In exchange for a review LG gives its subscribers 500 bonus Colombia Mobile Number List rubles a promotional code for the purchase of the next product, and asks them to help the store become better by sharing their impressions of the service through the feedback form. This increases not only engagement, but also customer loyalty, which has a positive effect on the conversion and revenue of the online store.
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How to generate 10% additional revenue through recommendations on the site and 13% through trigger mailings: LG case results An integrated approach allowed the LG online store to achieve the Mailing Data Pro following results: Personalization on the website of the online store: 10% of revenue provides recommendations in the online store; The conversion of users who interacted with the recommendations is 6 times higher than the average on the site; 13% of orders contain recommended products.
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