B2B digital marketing refers to a market where businesses are the purchasers of goods and services from other businesses.
These other businesses need what you have in order to complete their own products or services (e.g., General Motors) or to improve or maintain their business operations.
The purpose of a B2B digital marketing strategy, then, is to introduce your brand to other businesses, show them your product or service and how it can directly benefit their own business, and turn them into paying customers.
In addition, B2B digital marketing can create returning customers with long-term revenue potential.
What Are the Four Categories of B2b Buyers
B2B buyers can vary but essentially fall into one of these four categories.
Producers are those companies requiring other goods and services to complete their own offerings.
These may be service providers or buy phone leads manufacturers and can include clothing designers, car manufacturers, restaurants, and even dentists.
Famous examples of producers who must purchase another company’s products or services include Boeing, Delta Airlines, Johnson & Johnson, and Ford.
Resellers are those companies that purchase another business’ goods or services to resell without making any changes to the product or service itself.
Think Target or Walmart as Examples
Institutions are usually nonprofit organizations that purchase products and services in large quantities.
A huge factor in their decision-making process is keeping costs to a minimum so they can better serve their cause.
Institution examples include American Red Mailing Data Pro Cross, hospitals, churches, and charitable organizations.
Local, state, and federal governments also purchase goods and services from businesses.
The federal government is the largest purchaser, buying various services, such as those relating to highway or bridge construction.
For instance, if you have recently made updates to a page on your website, you may see an increased number of leads following the update.
Is this traffic related to your design changes, or is the increase in traffic simply the result of your SEO efforts? Or maybe it is something else entirely.
fhndkjgf