Online is played by the main page, designed to interest the visitor and motivate him to move through the stages of the sales funnel before placing and paying for the order. And if the buyer is interested in the category of dairy products, he will be shown the products of Prostokvashino. How a brand can get 422% ROMI through native promotion on a retail platform: Danone and SberMarket case On the category page, we show brand products that match the category of products being viewed When a customer visits a category page, they are demonstrating their interest in a specific product group – in our case, Dairy Products.
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This is a good opportunity to recommend products of the same category from the assortment of the Prostokvashino trademark to him: How a brand can get 422% ROMI through native promotion on a retail platform: Danone and SberMarket case Recommend brand products on the subcategory page If the client moved down the Cameroon Mobile Number List category tree, that is, entered the subcategory of goods, he “clarified” his interests. And at this moment, personal recommendations are formed for him in real time, taking into account his actions and preferences. For example, in the “Milk” subcategory, the buyer will see several types of milk with different percentages of fat content and in different volumes.
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How a brand can get 422% ROMI through native promotion on a retail platform: Danone and SberMarket case In the product card, we offer to supplement the purchase with other brand products If the client is on the brand product card, it means that he is very close to making a purchase and knows exactly what he needs. On this page, you Mailing Data Pro can show him recommendations for related products – for example, butter in addition to milk: How a brand can get 422% ROMI through native promotion on a retail platform: Danone and SberMarket case.
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