A little creativity and ingenuity go a long way when it comes to seeking out local keyword inspiration.
Try typing your primary target keywords straight into Google and taking note of the autocomplete suggestions that come up.
It’s a great way to find a few gems you might not have settled on otherwise.
It’s not a bad idea to check out what your fiercest competition is already doing in this regard, either.
What clever keyword combinations
Once you’ve compiled an ample list of fantastic local keywords, you naturally need a way to narrow things down.
Determine which key phrases you’ll target first by looking at search volume and prioritizing the ones that come out on top there. But don’t sacrifice relevancy for search volume.
The idea is the strike an outstanding balance between the two. This successfully helps raise your search rankings by showing Google your business is super relevant for your targeted terms.
Make sure you can stay ahead when it comes to more competitive key phrases by reinforcing your local SEO efforts with solid on-page optimizations, relevant social signals, and so forth.
And if you haven’t already
There are plenty of terrific tools out there that take nearly all of the guesswork out of the process so you can find your keywords and get to work tailoring your local SEO campaign to match.
Here are a few every local marketer should try.
Google Keyword Planner
If you’re already well-versed in best SEO practices, then you’re probably already familiar with Google Keyword Planner.
Know that it works just as well for researching, planning, and selecting effective local keywords.
Leverage it to easily discover Google-approved options that are relevant for your business, get current insights on how each keyword is performing, and more.
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