By ” employee advocacy ” we refer to the practice of promoting a company through its workers. These employees have a powerful network of contacts made up of their friends, family and followers on social networks. Employee advocacy makes use of this network so that workers send positive messages to their contacts, thus generating a closer and more personal tone. This practice can only be understood in a flat work environment and culture , where messages don’t just flow “from top to bottom” but everyone can participate in the communication and do their bit. Of course, social networks help to democratize this whole process. Employees are not ambassadors or influencers, nor should they behave like robots repeating the same message over and over again: naturalness is essential. What they can do is help make the brand known and promote the values that it wants to transmit.
Create an environment of trust and freedom
For this reason, big brands such as Apple, Ikea Bulk SMS Ukraine or Google have already joined this trend. As for each member of the team itself, these are the keys to their behavior within an employee advocacy strategy : Their love for the brand and the alignment with its values are genuine , the result of an adequate selection process and motivation. That’s why he doesn’t mind generating positive exposure and building awareness for the brand through his own networks and contacts. He does not hesitate to recommend the company’s products and services , because he knows them better than anyone and knows that they are the ideal solution for certain needs.
Define guidelines and best practices
Represents the interests of the company , both Mailing Data Pro internally and externally. Why incorporate employee advocacy into your company Because you will multiply your reach . Getting followers for corporate social media profiles is very important, but you should not forget that your employees also have their own followers… and most likely they will outnumber the brand. In fact, according to Cisco data, the number of followers of a company’s employees is up to 10 times greater than the number of followers of the company itself. Because you will give veracity to the messages .
According to a study by the Edelman Trust, 41% of people consider that a company’s employees are the most reliable source of information about it. As experts in the brand and its products, they have a lot to offer. Because it will help improve the relationship between company and employees . Involving the members of the company’s communication group and showing them your confidence empowers them and makes them more involved. The idea is to function as a unit and not as a pyramid where management rules. Because it creates a positive work culture . If you trust your professionals to work in your company, why not give them a voice to talk about it? Employee advocacy strengthens the ties between employees and the company and makes them feel trustworthy and with it, more motivated to give their best.
