How to make an infographic: what it is and free tools to make an infogram. Infographics, also known as infograms, are an essential element for any professional or company within their content strategy. I will analyze different examples of infographics, and above all, how to get the most out of it from a strategic point of view, so that it becomes a powerful communication and branding tool for your brand. In short, it is not just about learning how to make an infographic , but about the strategy that we associate with them, which is sadly often forgotten.
Types and Examples of infographics
There are different types and examples of infographics depending on your need or objective: Sequential infographic: It explains step by step any event, fact or product. Geographic infographic: Statistical or information summary about a specific geographical place. Feature infographic: List of characteristics of a email leads specific topic or a product or service. Statistical infographic: They are very common and widely used and seek to summarize the main statistics in an infogram. Scientific infographic: It helps us share knowledge in a more visual way that is easier for the user to understand.
2 Best free tools to make an infographic
1.- PiktoChart: One of the easiest and simplest tools to use to create infographics, and all in a matter of a few minutes. Characteristics: To start using it you only need to create a free account, it is as simple as logging in with your social media or Gmail account. It has a list of free themes and Mailing Data Pro another list of paid themes. The only downside is that if you use the free version it will always include the watermark with the Piktochart logo in the footer.
2.- Canva: Online tool with which you can make your infographics in a simple way and without needing design knowledge. Characteristics: Very easy to use, since no design knowledge is required. You can make an infographic in no time thanks to the free templates you can use. More than 100 examples of ready-made infographics that you can edit and make to your liking.