Yesterday the Effie Worldwide Product Strategy contest rolled out the red carpet to give names. Surnames to the most effective advertising throughout the globe. Therefore, color Yourself into the World” , a work by dentsuMB and Golin PR for Crayola. Was crowned the most effective campaign in the world in the second edition of the Global Best of the Best Effie Awards and as such was the recipient of the coveted Effie of Iridium.
This piece was Product Strategy also the recipient
Global Grand Effie Award in the Product. Service Launch category and previously won a gold. In the American edition of the Effie category email list Awards in 2021. Therefore, the Effie Worldwide 2022 competition was open to all campaigns. Awarded Gold or Grand Effies in the regional and national. Editions of the Effie Awards that took place around the world in 2021. Therefore, this year, 60 campaigns competed in the Effie Worldwide contest. 12 of them have been honored with a Grand Effie.
Below we review the 12 award-winning
CampaignsFor their part, Colgate Palmolive and WPP Red Fuse won gold. Fast Moving Consumer Goods category for the piece. Therefore, Protecting the Mailing Data Pro World’s Biggest Brand with a Smile. The work “H is for Handwashing” by Lowe Lintas for Unilever also won a silver in the Positive Change for Social section. Therefore, the “Plastic Diet” campaign by WWF Singapore and Gray Malaysia for WWF was awarded the same metal in the Positive Change for Environment category.