I am convinced that this is the section most visited by everyone , whatever our level of knowledge. The new search analysis interface is amazing, since you can filter and compare important data such as CTR and keywords for which your website is appearing in the results with previous periods . As he is “the star of the team”, I am not going to expand on this point. I only leave you here a link where I explain (with video) how to get the most out of this tool: Analysis of search performance with Webmaster Tools.
Links to your site in Search Traffic
In this section you can find a list of which links point to your website from external domains . A list that, if you are not SEO, you category email list will think that you do not need to review. And what difference does it make if I don’t understand what to do with that information? Well, even if you don’t plan to track the strength of the domains that link to you or measure the balance of anchor texts, periodically reviewing this section can help you detect… Tachan tachan….. Negative SEO attacks! . Yes, those that we think will not happen to us until we encounter this scenario. In this example we can see a case in which several domains with Chinese pages completely cloned a client’s website and placed malicious links, causing a decrease in their positions.
Manual Actions in Search Traffic
As they told our parents, and theirs before them, no manual actions or you will go blind! (not so much for us, things are changing and becoming more Mailing Data Pro natural). Yes, those parents were visionary. How is it possible that they already knew? Because, in this case, any manual action can mean a significant loss of visibility . You see? They were right! This section is where you are notified when a Google technician reviews our link pattern and determines that something is not correct. In that case, he applies a “craft” to us (the very cab…). That is, a manual penalty.