As one CMO in the charity sector put it: “(We nee an) increase understanding on the nee to be omnichannel focuse and digitally seamless.” While digital marketing reigne during the pandemic. post-Covid there is a return to an investment in traditional marketing channels such as print. TV. radio. and outdoor advertising. According to the 28th eition of The CMO Survey. traditional advertising shows a rise of 2.9 percent in Feb 2022 with more growth anticipate. The rise of traditional advertising The rise of traditional advertising This rise indicates a return to form for traditional channels which can be integrate with digital channels via QR codes or custom landing pages. Marketing skills & digital skill shortages When senior and mid-level marketers were aske about workforce capabilities in our whitepaper both groups reporte significant shortages in digital skills with the top three being data analysts (47 percent).
I am seeing a big gap between what people
I am seeing a big gap between what people “know” and what they can “do” and what they want to be “accountable for.” VP of Marketing. Marketing. Communications & Advertising. Unite States What’s special data Next for Marketing in 2023? The future is bright for marketers. particularly those with relevant and up-to-date skills. In addition. CMOs and other senior marketing leaders can reap the rewards of their marketing activities with a data-driven. customer-focuse approach as long as they have the right team behind them. Download our whitepaper ‘‘The Marketing Evolution: Leadership. Transformation. Skills. Challenges & the Future’ to get a full picture of the challenges. budget changes. ROI and future for marketers in 2023 and beyond. Boost your career.
Let’s look at four of the biggest challenges
Let’s look at four of the biggest challenges reporte by our survey respondents. Why Choose DMI? 1) Delivering greater ROI on marketing budget With so much data available across digital channels to marketers. it’s become easier to measure a Return on Investment (ROI) on activities. But that also poses a challenge as 20 percent of senior marketers rate delivering a greater ROI on Mailing Data Pro their marketing budget as the number one issue they face. ROI is crucial as it demonstrates the value of marketing activities and can help CMOs assess the effectiveness of every campaign.