The future of tracking strategies in digital analytics marco targa – 24 january 2023 digital analytics over the last year we have witnesse a strong and sudden change in digital analytics. Until a few years ago. The ability to analyze every type of detail with reference to the results of marketing campaigns was certainly one of the strongest points in favor of online marketing compare to offline. Today the issue of privacy. That of third-party cookies and that of google analytics (which is about to be banne in europe) are certainly changing all the paradigms of web analytics. You might be intereste in. .Moving to google analytics 4. What your company nees to do.
Difficulties and opportunities of the new Web Analytics
Download the free guide now to discover all the adv online trends and statistics for 2022! Difficulties and opportunities new database of the new web analytics digital analytics but not all evil has a silver lining. Consequently. Online marketing experts. But also companies that invest in this sector. Must get use to having less and less data available. If this may seem scary at first. It must be said that this is not necessarily a bad thing and can turn into a plus for those who invest in digital for 2 reasons. Until a year ago it was theoretically possible to track any type of data. Most companies had no tracking plan.
The growing importance of data
Very often digital marketing workers didn.T even know what was being tracke in google analytics. Both due to technical gaps (easily overcome) but Mailing Data Pro also and above all due to the lack of an ad hoc strategy aime at identifying the tracking relating to the macro-objectives of the company.S promotions. Company or a product of the latter. All online marketing tools are going in a new direction. Also bringing significant advantages. For example. Google data studio became google loocker studio. What has change is not only the name but also the overall vision. In this new version google has decide to make less data available. But adds an analysis capacity base on artificial intelligence which.