Vanity metrics or not vanity metrics cinzia folli – 19 january 2023 vanity metrics we should not only worry about performance indicators for reporting activities but. Above all. In the initial phase of the project. Data is essential for making decisions that guide our actions. You might be intereste in. .Social content marketing and eitorial plan. History of an evolution. Numbers guide our decisions but there is nothing worse than looking at the wrong numbers in the infinite tide of data and indicators available to social meia strategists there is inevitably the re alert of vanity metrics lurking. Always ready to throw anyone who takes them into consideration astray. But what are vanity metrics really? And why should we be wary of these metrics? Let.S try to clarify things a little.
Numbers guide our decisions
These are all those numbers that are define as .Less important. Because they are not preparatory to achieving the objectives (and which also create latest database a lot of confusion). Vanity metrics is all about the bigger the better the overall number of users . App downloads. Page views. Shares on social meia… But a measure that will always increase over time tells us nothing useful about the user experience . This is because context is necessary to make any metric meaningful . Vanity metrics download our guide now to find out which are the most effective trends for growing your business on social meia! The indicators at our disposal are truly countless. Which is why it is important to contextualise the data and be able to move from vanity metrics to kpis.
Vanity Metrics is all about the bigger the better
The metrics use to evaluate performance and determine progress in achieving objectives. A kpi is optimal if. Measurable . It has value only if Mailing Data Pro quantifiable relevant . If it is linke to business objectives useful . It must provide a clear indication for deciding the actions to take functional . It must be able to calculate quickly in order to make immeiate decisions. To establish truly effective kpis it is therefore necessary to consciously look at the real objectives. How you plan to achieve them and how you can act to obtain the desire result. Perfect. Everything is clear!