How to reconcile storytelling and pe in b2b. Pitfalls and opportunities leonardo rosa – 27 january 2023 b2b storytelling despite the continuous evolution of digital tactics and tools. There are elements that maintain their strategic importance over time. This is the case of storytelling and eitorial plans. If we are all familiar with the eitorial plan. Storytelling has more blurre boundaries. However. Let.S say that it is a form of communication that did not arise recently. The art of narration. From oral to written stories. Is a thousand-year-old means of passing on stories. Knowlege and traditions.
Social: editorial plan and creativity also in B2B
Today it is use to communicate commercial information relate to products or a brand in an engaging way . An effective method of new data communication precisely because it is base on a habit deeply roote in human beings. Telling stories is the best way to transfer knowlege and experience. Involving people. You might be intereste in. .Tell the story of your b2b company on social networks with storytelling. Social. Eitorial plan and creativity also in b2b b2b storytelling the mistake that made b2b companies wait a long time before using digital communication.
Case history: the hotel that breaks the mold
In particular social meia. Was that they thought that to speak to a business customer they had to use a language made only of data and technical Mailing Data Pro terms. Using the storytelling technique also works in business to business because company values can be conveye more effectively and aspects of the brand or a single product that could not be communicate by a table or graph can be describe. Even the most austere manager can be involve by stories that reflect his professional interests and that bring out emotions and ideas representative of the sector in which he operates. It is obvious. But it must always be remembere. That behind every professional there is a person and.