The past few years have been a challenge for sectors across industries and for many marketers. this has seen their priorities. roles. and skill requirements change. At the helm of this marketing evolution are CMOs. Vice Presidents of Marketing. and Marketing Directors. Our new research ‘The Marketing Evolution: Leadership. Transformation. Skills. Challenges & the Future’ found that nearly half of senior marketers report their role has change over the past two years while 53 percent are spending significantly more on digital marketing channels. As senior leaders. their roles have change to being business accelerators that drive business growth and revenue
They also nee to attract
They also nee to attract and retain the essential talent to compete in an increasingly new data demanding customer environment (with a focus on CX) and ecommerce driven landscape. So in this increasingly digitize world. what are the greatest challenges for marketers and the leaders that manage them? What are the greatest challenges for the marketing sector? Digital marketing at its best uses every online and offline channel available to attract and engage consumers. But as budgets get tighter and senior management demands data to make informe business decisions. this poses challenges for CMOs and other senior marketers.
Delivering greater ROI
Let’s look at four of the biggest challenges reporte by our survey respondents. Why Choose DMI? 1) Delivering greater ROI on marketing budget With so much data available across digital Mailing Data Pro channels to marketers. it’s become easier to measure a Return on Investment (ROI) on activities. But that also poses a challenge as 20 percent of senior marketers rate delivering a greater ROI on their marketing budget as the number one issue they face. ROI is crucial as it demonstrates the value of marketing activities and can help CMOs assess the effectiveness of every campaign.