Quality Score is a diagnostic tool us by Google. the purpose of which is to give you an idea of how well the quality of your ad compares to other advertisers. However. the quality score is affect by many other factors than just the estimat click rate. What is a good click through rate? Search ads CTR reports can be found from several sources. but unfortunately. there is no single answer. Most of the reports are international. so that alone makes it difficult to compare with domestic advertisements.
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Has become known benchmark reports. The agency b2b leads publish a recruitment advertising report on the figures for the first quarter of 2022. The report covers the important performance indicators of more than 20 different industries. There is data from both Google Ads and Microsoft Bing search ads. In most of the international industries examin in the report.
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The click-through rate for search ads in of 2022 will be slightly more than 9%. Lets assume that Mailing Data Pro you can still get over it with your own Ads campaign. Isnt your CTR already high enough? However. does that mean this is a good CTR? Not necessarily. This is a good guideline. but the rest really depends on all the other factors in your campaign. For example. What geographic areas are you targeting.